In other words, Disney + explodes the scores and the arrival of the latest releases in its ranks is attracting more and more people. Despite himself, he took advantage of the confinement to increase his number of subscribers last February, the platform has a total of 95 million users while the objectives were set at 60 million for the end of 2024. It must be said that access to theaters remains complicated and that the catalog is now a real success. But finally, Cate Shortland’s film landed simultaneously in theaters and on Disney +, at least in the United States, in order to keep everyone happy and maximize profits. This is the case of Black Widow which has seen its release repeatedly postponed. The American company is expanding its new streaming platform with a selection of new releases, such as Soul for example, the animated feature film from Pixar, in order to give the biggest productions time to take advantage of the reopening of theaters. Others, like Mortal Kombat, decide to skip the « cinema » box to find themselves directly on digital sale on Apple TV, Amazon, Prime Video or even Google Play. Many films then saw the grass cut from under their feet a few weeks before their big premiere and pushed back their release date. Some months later, COVID-19 is raging around the world, which leads to the closure of restaurants, nightclubs and of course dark rooms. On November 12, 2019, The Walt Disney Company launched its Disney + VOD platform to compete with Netflix on its own ground.
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